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23
2025-04
Military industry heritage sets a benchmark: Dongfeng Heavy Truck's path to intelligent globalization.
Brand Foundation: From Cradle of Military Industry to Leader of Independent Heavy Trucks Dongfeng Heavy Truck's history begins with its military-industrial roots, established in Shiyan in 1969. As one of the founders of China's commercial vehicle industry, its first truck, the "Dongfeng EQ140," filled the gap in the domestic medium-sized heavy-duty truck market. After more than 50 years of development, Dongfeng Commercial Vehicles has built a complete product system covering heavy, medium, and light trucks. As of 2025, its cumulative sales exceeded 8 million units, with global business covering more than 170 countries and regions.
2025-04-23
15
2025-03
Joint venture empowerment: Auman heavy trucks' path to global quality advancement
Brand Foundation: A Benchmark for High-End Heavy Trucks in Sino-Foreign Joint Ventures Auman's rise began in 2012 with the strategic joint venture between Foton Motor and Daimler Group—the two companies jointly established Foton Daimler Automotive Co., Ltd., deeply integrating German heavy truck manufacturing technology with the demands of the Chinese commercial vehicle market. This established Auman's brand positioning as a "leader in high-end heavy trucks.
2025-03-15
18
2025-02
From Military Exports to Global Adaptation: Shaanxi Automobile Trucks' Breakthrough in Foreign Trade
I. Origins of Foreign Trade: From Military Technology Export to Globalization Layout Shaanxi Automobile's foreign trade genes sprouted as early as the military industry era. In the 1980s, its "Yan'an" series models, based on improvements to military heavy-duty truck technology, were among the first to enter the Southeast Asian and Middle Eastern markets through foreign aid projects, becoming representatives of China's early heavy-duty truck exports.
2025-02-18
02
2025-01
A Century of Legacy: From the Yellow River to Howo – Inheritance and Breakthrough
The HOWO brand's roots can be traced back to an automobile repair group established in Jinan in 1930. Over ninety years of iteration, it has witnessed the rise of China's heavy-duty truck industry. In 1960, China's first heavy-duty truck, the "Yellow River" JN150, was born there, ending my country's history of not being able to produce heavy-duty trucks. In 2004, the HOWO series of heavy-duty trucks, incorporating internationally advanced technologies, rolled off the production line, marking China's heavy-duty truck technology's formal integration with international standards, and establishing the HOWO brand as an industry benchmark. As of 2025, HOWO heavy-duty trucks have achieved cumulative sales exceeding 2 million units, with global business covering more than 150 markets and over 20 manufacturing plants forming a global production network. From the introduction of Steyr technology to the integration of MAN technology, from traditional fuel vehicles to new energy transformation, HOWO has consistently driven industry progress through technological innovation.
2025-01-02
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