A Century of Legacy: From the Yellow River to Howo – Inheritance and Breakthrough

The HOWO brand's roots can be traced back to an automobile repair group established in Jinan in 1930. Over ninety years of iteration, it has witnessed the rise of China's heavy-duty truck industry. In 1960, China's first heavy-duty truck, the "Yellow River" JN150, was born there, ending my country's history of not being able to produce heavy-duty trucks. In 2004, the HOWO series of heavy-duty trucks, incorporating internationally advanced technologies, rolled off the production line, marking China's heavy-duty truck technology's formal integration with international standards, and establishing the HOWO brand as an industry benchmark. As of 2025, HOWO heavy-duty trucks have achieved cumulative sales exceeding 2 million units, with global business covering more than 150 markets and over 20 manufacturing plants forming a global production network. From the introduction of Steyr technology to the integration of MAN technology, from traditional fuel vehicles to new energy transformation, HOWO has consistently driven industry progress through technological innovation. II. Product Matrix: Scenario-Based Innovation Defines Value Benchmarks

1. Fuel-Powered Heavy Trucks: Dual Guarantees of Efficiency and Reliability

Howo T7H: As the flagship model of the MAN technology platform, it has become the first choice for long-haul logistics thanks to its reputation for reliability with 1 million kilometers without major repairs. Its WP13 engine uses advanced combustion technology, improving fuel economy by 8% compared to similar products. The chassis adopts a three-layer through-frame, leading the industry in load-bearing capacity.

Howo MAX Cargo Truck: Known as the "King of Fuel Efficiency," the 540-horsepower gas-powered version reduces fuel consumption by 1-2 kg per 100 kilometers through the coordinated operation of five core systems. The cab is equipped with a 12.3-inch floating screen and an aviation-grade air-suspension seat, balancing operational efficiency and driving comfort. 1. Howo TX7-N Tractor Truck: Optimized for resource transportation scenarios, its MAN technology lightweight chassis achieves an ultra-low weight of 7900kg. A high-efficiency engine with 54.16% thermal efficiency, combined with intelligent gas control technology, results in annual fuel cost savings exceeding 30,000 yuan.
2. New Energy Heavy Trucks: A Game Changer in Green Heavy-Duty Trucks
The Howo TS7 new energy dump truck, launched in 2025, redefines the power standard for engineering vehicles with its 600kW flat-wire motor (816 hp) and 600kWh battery pack. Its 94.51% braking energy recovery rate and dual-gun fast charging technology completely solve the range anxiety of new energy heavy trucks, and its IP69K protection rating can handle extreme working conditions.
In the logistics field, the Howo TX new energy tractor truck, with its dual-motor intelligent drive system, achieves single-motor switching when unloaded and dual-motor switching when fully loaded, reducing energy consumption costs by 40-50 yuan per 100 kilometers compared to fuel vehicles. Taking Shanghai Hairun Logistics' order of 100 units as an example, the annual energy cost savings per vehicle exceed 130,000 yuan, making it the top choice for cost reduction in urban distribution logistics. III. Technological Core: The Advancement Code from Manufacturing to Intelligent Manufacturing
Powertrain Innovation: The independently developed electric drive axle eliminates the gearbox and driveshaft, improving transmission efficiency by 3-5% and reducing energy consumption by 2-3%; the WP series engine achieves a maximum thermal efficiency of 54.16%, with a B10 life exceeding 1.8 million kilometers.
Intelligent Safety Protection: The "Eye of the Gods" high-position auxiliary light achieves ultra-long-range illumination of 260 meters; the 360-degree surround view system, combined with a 960mm ultra-wide windshield, reduces the blind spot to 3.6 meters, reaching the industry's best level.
Extreme Environment Verification: The entire product series has undergone 10 million kilometers of high-altitude, high-cold, and high-temperature testing; the battery warranty for new energy vehicles is up to 8 years/4500 cycles, and the motor warranty is 8 years/400,000 kilometers. IV. Market Foundation: A Two-Way Push for Reputation and Service Howo's market recognition stems from its "quality-price ratio" advantage—core components are sourced from leading international brands, with prices 10-15% lower than similar products. Its "Hero" and "Golden Warrior" series in the light truck segment are star models for urban delivery due to their high load-bearing capacity. Its service system is equally robust: 1180 authorized service stations and 75 central warehouses nationwide form a "3-hour response circle," and the "family service" system provides full life-cycle support. This "product + service" model allows it to further expand its market share during periods of favorable commercial vehicle policies, through measures such as trade-in subsidies.