Ecological Leadership + Smart Upgrade: FAW Jiefang's 2025 Zero-Carbon Strategy Implementation and Global Breakthrough
Release time:
2025-08-09
New Brand Positioning: From "Heavy-Duty Truck Leader" to "Zero-Carbon Smart Logistics Ecosystem Operator" As the eldest son of China's automotive industry, FAW Jiefang underwent a strategic upgrade in 2025—relying on 72 years of technological accumulation, it officially launched the "Jiefang Zero-Carbon Smart Ecosystem Alliance," uniting 30 companies including CATL, CNOOC, and Baidu to build an integrated ecosystem of "vehicle-energy-road-network-data.
I. New Brand Positioning: From "Heavy-Duty Truck Leader" to "Zero-Carbon Smart Logistics Ecosystem Operator" As the eldest son of China's automotive industry, FAW Jiefang underwent a strategic upgrade in 2025—relying on 72 years of technological accumulation, it officially launched the "Jiefang Zero-Carbon Smart Ecosystem Alliance," uniting 30 companies including CATL, CNOOC, and Baidu to build an integrated ecosystem of "vehicle-energy-road-network-data." As of the third quarter of 2025, FAW Jiefang's cumulative sales of heavy-duty trucks exceeded 12.5 million units, with new energy vehicles accounting for 32% (an increase of 15 percentage points compared to 2024), and its market share of new energy heavy-duty trucks in domestic trunk logistics exceeding 40%. It also added two new overseas strategic markets in South America and Europe, becoming the first Chinese heavy-duty truck brand to achieve a breakthrough in three overseas markets: fuel + new energy + intelligent driving. II. New Product Scenarios: "Zero-Carbon Smart Solutions" in Niche Markets In 2025, FAW Jiefang focused on four major niche scenarios: "cold chain trunk lines, zero-carbon mining areas, intelligent urban distribution, and cross-border transportation," launching multiple customized models, all of which underwent extreme testing in extreme cold (-45℃), extreme heat (75℃), and high altitude (6000 meters): 1. Fuel-Powered Heavy Trucks: "Scenario King" of Efficiency Iteration Jiefang J7 Cold Chain Trunk Line Tractor: Designed for the needs of fresh produce cross-border transportation, it is equipped with an upgraded Jiefang Power CA6DM4 engine (maximum 680 hp, torque 3400 N·m), achieving a thermal efficiency exceeding 56.2% (breaking the global record for commercial vehicle diesel engine thermal efficiency). Combined with Jiefang's self-developed AMT 4.0 transmission (transmission efficiency 99.9%), fuel consumption per 100 kilometers is reduced by 2.1L compared to the older model; the cargo box is equipped with a "three-zone independent temperature control" system (temperature difference accuracy ±0.5℃) and supports 5G. Remote cargo temperature monitoring secured a 1200-unit order from JD Cold Chain in August 2025, with each vehicle averaging over 32,000 kilometers per month, setting a benchmark for cross-border cold chain transportation. The FAW JH6 mining heavy-duty dump truck focuses on the "heavy-duty and high-efficiency" needs of deep mining areas. It features a four-layer reinforced frame (with a load capacity of 70 tons), a FAW CA6DL4 engine (low-speed, high-torque characteristics, with a maximum torque of 2800 N·m at 1100-1500 rpm), and a cargo box designed with "wear-resistant alloy steel plates + U-shaped structure" (extending service life by 80% compared to ordinary cargo boxes). In September 2025, it secured an 800-unit order from the State Energy Group, suitable for transportation in 3000-meter deep mines. 2. New Energy Heavy Trucks: A "Zero-Carbon Benchmark" for Ecological Implementation The FAW J7 battery-swapping pure electric tractor: Designed for the "high-frequency turnover" scenario in ports, it adopts FAW's independently developed "Quick-Swapping Chassis 2.0," with a battery swapping time of only 6 minutes (33% shorter than the first generation). It is equipped with a CATL 600kWh lithium iron phosphate battery (cycle life exceeding 3500 cycles), providing a range of up to 350km. Simultaneously, a "vehicle-battery separation + battery swapping package" solution was launched, reducing user purchase costs by 45%. In October 2025, 600 units were delivered to Qingdao Port, setting a domestic record for a single delivery of battery-swapping heavy trucks. The FAW JH6 hydrogen-powered mining dump truck is designed for zero-carbon transportation needs in mining areas. It is equipped with FAW's self-developed 150kW hydrogen fuel cell system (hydrogen consumption as low as 7.2kg/100km), six 70MPa high-pressure hydrogen storage tanks (range of 650km), and a refueling time of 10 minutes. The vehicle body adopts a "lightweight high-strength steel + carbon fiber composite component" design (reducing the overall vehicle weight by 500kg), which meets the weight restrictions of mining areas. In July 2025, it became the designated model for the "zero-carbon mining area" of the Huolinhe Coal Mine in Inner Mongolia, with an initial deployment of 300 units. Jiefang Tiger VH Intelligent Hybrid Light Truck: Designed for "last mile" delivery in cities, it adopts a parallel hybrid system of "engine + single motor" (pure electric range of 80km, combined range of over 800km), reducing combined fuel consumption by 40% compared to gasoline vehicles; equipped with L2.5 level intelligent driving (including automatic parking and blind spot warning), it supports real-time connection with supermarket delivery systems. In the first half of 2025, its sales in the domestic urban delivery light truck market increased by 55% year-on-year, firmly ranking first in the segment. III. New Technological Iteration: "Ecological Breakthrough" in Independent Core Technologies
1. Zero-Carbon Upgrade of the Powertrain: From "High Efficiency" to "Full-Cycle Carbon Reduction"
Jiefang Power CA6DM4 Engine: The independently developed 13L diesel engine achieves a thermal efficiency of 56.2%, passes the international ISO 14064 carbon footprint certification, and reduces carbon emissions by 18% over its entire life cycle compared to the older model; Jiefang's hydrogen fuel cell system has passed the EU ECER 134 certification, achieving a 100% success rate for low-temperature starts at -35℃, and a lifespan exceeding 25,000 hours.
Integrated Electric Drive Axle 3.0: Jiefang's independently developed integrated electric drive axle combining a motor, reducer, and axle achieves a transmission efficiency of 97.5%, reducing weight by 400kg compared to traditional chassis. It is compatible with various pure electric and hydrogen-powered models and has been mass-produced and applied to the J7 battery swap version and JH6 hydrogen-powered version by 2025. 2. Advancement of Intelligent Driving: From "Assistance" to "Unmanned Operation" FAW Jiefang's "Intelligent Driving 3.0" system: Building upon L2+ level, it adds "unmanned driving in mining areas" and "automatic loading and unloading in ports," supporting platoons of up to 50 vehicles (with distances controlled within 30 meters), reducing platoon fuel consumption by 20%. Unmanned operation commenced in mining areas along the Daqin Railway in August 2025, accumulating over 8 million kilometers of safe driving. Deep Implementation of Vehicle-to-Everything (V2X): In collaboration with Baidu, FAW Jiefang has created a "Heavy-Duty Truck V2X Full-Domain Collaborative System," enabling real-time interaction with mining area dispatch centers and port gantry cranes. This achieves a closed-loop process of "unmanned trucks + automatic loading and unloading + route optimization," increasing loading and unloading efficiency by 25% and reducing labor costs by 60% at Qingdao Port. 3. Zero-Carbon Ecological Technology: From "Product Carbon Reduction" to "Ecological Carbon Reduction" Battery Lifecycle Management: In collaboration with GEM and CATL, a "heavy-duty truck battery recycling - cascade utilization - regeneration" industrial chain has been established, achieving a 100% recycling rate for retired batteries. Cascade-utilized batteries are used in energy storage power stations (with a range exceeding 1500 cycles). By 2025, five energy storage power stations (total installed capacity 1GWh) have been built in Changchun and Qingdao. Green Manufacturing Upgrade: FAW Jiefang's Changchun plant has achieved "100% green electricity supply + zero wastewater discharge," reducing carbon emissions by 25,000 tons annually through photovoltaic power stations and wind power cooperation. In 2025, it was recognized as a "UN Global Green Factory Demonstration Project." IV. New Global Strategy: From "Product Export" to "Ecosystem Export"
1. Breakthrough in Emerging Markets: Focusing on the Dual Growth Poles of "South America + Europe"
South American Market: In May 2025, FAW Jiefang's Brazilian KD plant went into operation (with a localization rate of 70%), launching the J7 South American version adapted to the rainforest conditions (equipped with Jiefang Power CA6DL3 engine, with enhanced chassis anti-mud performance). Orders exceeded 800 units in the second half of 2025, mainly used for cross-border transportation of agricultural products.
European Market: In September 2025, the Jiefang JH6 hydrogen-powered version passed the EU WVTA certification, with the first batch of 200 units delivered to a German logistics group for the "Hamburg-Berlin" trunk logistics, making it the first Chinese hydrogen-powered heavy truck brand to enter the European trunk logistics field; simultaneously, the "Jiefang European New Energy R&D Center" was established in Munich, Germany, focusing on model customization for the European market. 2. Deepening Cultivation of Mature Markets: Upgrading the Service Ecosystem in Southeast Asia and the Middle East
Southeast Asia Market: Adding 30 new energy service stations in Thailand and Indonesia, launching an integrated solution of "pure electric heavy trucks + photovoltaic charging + energy storage," and delivering 200 pure electric trucks to Thailand's CP Group in 2025 for agricultural product distribution.
Middle East Market: Launching the J7 Middle East version (equipped with sand-proof filters + three-air conditioning system) for high-temperature desert conditions, and signing a purchase agreement for 300 units with the UAE National Oil Company in 2025 for oilfield material transportation.
V. New Service Ecosystem: From "After-Sales Guarantee" to "Full-Cycle Value Empowerment"
1. Digital Service Upgrade
Jiefang Smart Service APP 4.0: Adding "AI predictive maintenance" and "remote vehicle control" functions, which can monitor the health status of the engine and battery in real time, providing early warning of faults up to 96 hours in advance. User usage rate exceeded 95% in 2025, and fault repair time was reduced by 40%. 1. New Energy Technology Training: Establishing 15 "Jiefang New Energy Technology Academy" globally, with a cumulative training of over 5,000 overseas technicians by 2025, addressing the shortage of maintenance personnel for new energy heavy-duty trucks.
2. Zero-Carbon Service Support
Hydrogen/Battery Swapping Network Construction: In collaboration with CNOOC and BP, constructing 25 hydrogen refueling stations overseas (10 in Southeast Asia and 15 in Europe) and 10 battery swapping stations, forming a "200-kilometer energy supply circle" to ensure the operation of new energy heavy-duty trucks.
Financial Innovation Solutions: Launching the "Zero-Carbon Financial Package," providing overseas customers with a combination of "low-interest loans + carbon credit deduction + financial leasing," with carbon credits eligible for up to 15% deduction on vehicle purchase prices. This service was already implemented in Brazil and Thailand by 2025. VI. Future Blueprint: 2030 Goal of Becoming a “Global Leader in Zero-Carbon Smart Logistics” FAW Jiefang plans to invest 30 billion yuan in R&D for new energy and intelligent driving technologies from 2026 to 2030, aiming to achieve a sales share of over 60% for new energy heavy trucks by 2030, with overseas sales exceeding 150,000 units; promoting the large-scale application of L4 autonomous driving in 20 mining areas and 10 ports globally; building an integrated zero-carbon ecosystem of “photovoltaics, energy storage, charging, and hydrogen swapping”; and striving to become a “benchmark for zero-carbon transformation and intelligent upgrading” in the global commercial vehicle sector.
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